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Archive for September 2014

Free PDF Advertising and Anthropology: Ethnographic Practice and Cultural PerspectivesBy Timothy de Waal Malefyt, Robert J. Morais

Free PDF Advertising and Anthropology: Ethnographic Practice and Cultural PerspectivesBy Timothy de Waal Malefyt, Robert J. Morais

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Advertising and Anthropology: Ethnographic Practice and Cultural PerspectivesBy Timothy de Waal Malefyt, Robert J. Morais

Advertising and Anthropology: Ethnographic Practice and Cultural PerspectivesBy Timothy de Waal Malefyt, Robert J. Morais


Advertising and Anthropology: Ethnographic Practice and Cultural PerspectivesBy Timothy de Waal Malefyt, Robert J. Morais


Free PDF Advertising and Anthropology: Ethnographic Practice and Cultural PerspectivesBy Timothy de Waal Malefyt, Robert J. Morais

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Advertising and Anthropology: Ethnographic Practice and Cultural PerspectivesBy Timothy de Waal Malefyt, Robert J. Morais

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.

Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

  • Sales Rank: #594401 in eBooks
  • Published on: 2013-07-18
  • Released on: 2013-07-18
  • Format: Kindle eBook

Review
“Advertising and Anthropology provides valuable insight into the ways that anthropology can effectively (if controversially) participate in the modern corporate world as well as ways that advertising/business anthropology reflects and rethinks conventional disciplinary tools and concepts.” ―Jack David Eller, Anthropology Review Database

About the Author

Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York.Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.

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Advertising and Anthropology: Ethnographic Practice and Cultural PerspectivesBy Timothy de Waal Malefyt, Robert J. Morais PDF

PDF Download Windows Azure Step by Step (Step by Step Developer)

PDF Download Windows Azure Step by Step (Step by Step Developer)

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Windows Azure Step by Step (Step by Step Developer)

Windows Azure Step by Step (Step by Step Developer)


Windows Azure Step by Step (Step by Step Developer)


PDF Download Windows Azure Step by Step (Step by Step Developer)

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Windows Azure Step by Step (Step by Step Developer)

Book Description

Developing cloud-based applications with Microsoft Visual Studio 2010

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About the Author

Roberto Brunetti is an experienced consultant, trainer, and author. He's a co-founder of DevLeap, a company focused on providing high-value content and consulting services to professional developers, and the founder of ThinkMobile, the largest Italian community for mobile development. He is a regular speaker at major conferences, and works closely with Microsoft Italy to put on events and build training courses.

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Product details

Series: Step by Step Developer

Paperback: 320 pages

Publisher: Microsoft Press; 1 edition (May 25, 2011)

Language: English

ISBN-10: 0735649723

ISBN-13: 978-0735649729

Product Dimensions:

7.4 x 0.5 x 8.9 inches

Shipping Weight: 1.2 pounds

Average Customer Review:

4.7 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#678,045 in Books (See Top 100 in Books)

Only four stars because its behind on a fast moving topic and technology. There isn't a chance though that someone could keep up. Conceptually solid!

This is a great way to learn about Windows Azure! I've already suggested this book to several friends to read.

good

I got this book for a Web Applications class, and have found it to serve as an excellent textbook. Like most Microsoft Press Step By Step books it is well written and is written in a way where it seems that the author is talking to you and not just presenting facts. The book starts off with an Intro to Windows Azure (what it is, who it is for, and the benefits of it, and how to use it), the talks about how the Azure servers work and what they use, and then goes into how to deploy your project in the Cloud, and includes using and creating AppFabric solutions, WCF Data Services and OData, and how to use SQL Azure. The book is easy to follow and has numerous screenshots of what the author sees when following the steps, so you can ensure that you are doing it right, by comparing screens.In the end this is an easy to read book, that follows a simple step by step approach, by taking the readers hand and showing them how to do basic tasks, that can later allow the reader to combine these simple tasks to achieve larger projects. The book is well written and has nice screenshots to help ensure that you are on the right track. I found this book quite useful for learning Azure and how this service could benefit me!

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Ebook Download 100 Questions (and Answers) About Research Methods (SAGE 100 Questions and Answers)

Ebook Download 100 Questions (and Answers) About Research Methods (SAGE 100 Questions and Answers)

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100 Questions (and Answers) About Research Methods (SAGE 100 Questions and Answers)

100 Questions (and Answers) About Research Methods (SAGE 100 Questions and Answers)


100 Questions (and Answers) About Research Methods (SAGE 100 Questions and Answers)


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100 Questions (and Answers) About Research Methods (SAGE 100 Questions and Answers)

Review

"This is a concise text that has good coverage of the basic concepts and elementary principles of research methods. It picks up where many traditional research methods texts stop and provides additional discussion on some of the hardest to understand concepts." Author: University of Central Florida"I think it’s a great idea for a text (or series), and I have no doubt that the majority of students would find it helpful. The material is presented clearly, and it is easy to read and understand. My favorite example from those provided is on p. 7 where the author provides an actual checklist for evaluating the merit of a study. This is a great tool for students and would provide an excellent “practice” approach to learning this skill. Over time students wouldn’t need a checklist, but I think it would be invaluable for those students with little to no research experience." Author: University of Denver

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About the Author

Neil J. Salkind received his PhD from the University of Maryland in Human Development, and taught for 35 years at the University of Kansas in the Department of Psychology and Research in Education. His early interests were in the area of children’s cognitive development, and after research in the areas of cognitive style and (what was then known as) hyperactivity, he was a postdoctoral fellow at the University of North Carolina’s Bush Center for Child and Family Policy. His work then changed direction and the focus was on child and family policy, specifically the impact of alternative forms of public support on various child and family outcomes. He delivered more than 150 professional papers and presentations; and wrote more than 100 trade and textbooks; and is the author of Statistics for People Who (Think They) Hate Statistics (Sage), Theories of Human Development (Sage), and Exploring Research (Prentice Hall). He edited several encyclopedias, including the Encyclopedia of Human Development, the Encyclopedia of Measurement and Statistics, and the recently published Encyclopedia of Research Design. He was editor of Child Development Abstracts and Bibliography for 13 years.

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Product details

Series: SAGE 100 Questions and Answers

Paperback: 192 pages

Publisher: SAGE Publications, Inc; 1 edition (June 7, 2011)

Language: English

ISBN-10: 9781412992039

ISBN-13: 978-1412992039

ASIN: 1412992036

Product Dimensions:

6 x 0.5 x 9.2 inches

Shipping Weight: 8.8 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

11 customer reviews

Amazon Best Sellers Rank:

#716,241 in Books (See Top 100 in Books)

Another must have if you are a professional who does research and can’t remember everything.

A few colleagues recommended this and they were right. Very user-friendly.

item as described and delivered in a timely manner

just what i needed - thanks! Easy to understand and explains everything that I somehow didn't learn well enough in graduate school.

👍

For those who want to know the basics about research it is a great book. Easy to read without being condescending. Good information for students who are just getting into research methods. It is a nice addition to any research methods textbook.

This book provided a resource that answered all my questions. I found answers to questions I had not thought of before.

This easy to read book comes in handy when you are preparing for research comps. I wish I had this while I was in class. Should be a required text.

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100 Questions (and Answers) About Research Methods (SAGE 100 Questions and Answers) PDF

Free Ebook Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland

Free Ebook Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland

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Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland

Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland


Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland


Free Ebook Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland

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Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland

Ancient Greece comes alive in this exploration of the daily lives of ordinary people-men and women, children and the elderly, slaves and foreigners, rich and poor. With new information drawn from the most current research, this volume presents a wealth of information on every aspect of ancient Greek life. Discover why it was more desirable to be a slave than a day laborer. Examine cooking methods and rules of ancient warfare. Uncover Greek mythology. Learn how Greeks foretold the future. Understand what life was like for women, and what prevailing attitudes were toward sexuality, marriage, and divorce. This volume brings ancient Greek life home to readers through a variety of anecdotes and primary source passages from contemporary authors, allowing comparison between the ancient world and modern life.

A multitude of resources will engage students and interested readers, including a Making Connections feature which offers interactive and fun ideas for research assignments. The concluding chapter places the ancient world in the present, covering new interpretations like the movie 300, the founding of modern Greece, and the ways in which classical culture still affects our own. With over 60 illustrations, a timeline of events, a glossary of terms, and an extensive print and nonprint bibliography, this volume offers a unique and descriptive look at one of the most influential eras in human history.

  • Sales Rank: #834072 in Books
  • Brand: Brand: Greenwood
  • Published on: 2008-12-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.20" h x 1.20" w x 6.20" l, 1.60 pounds
  • Binding: Hardcover
  • 368 pages
Features
  • Used Book in Good Condition

About the Author

ROBERT GARLAND is Roy D. and Margaret B. Wooster Professor of the Classics at Colgate University. His research focuses on the social, religious, political, and cultural history of both Greece and Rome. He has written ten books and many articles in both academic and popular journals. His books include Introducing New Gods (2nd ed. 2008), Celebrity in the Ancient World (2006), Surviving Greek Tragedy (2004), Julius Caesar (2004), The Greek Way of Death (2nd ed. 2001), The Piraeus (2nd ed. 2001), The Greek Way of Life (1990), Religion and the Greeks (1994), and The Eye of the Beholder: Deformity and Disability in the Graeco-Roman World (1995). He has produced Greece and Rome: An Integrated History of the Ancient Mediterranean for The Teaching Company (2008), and has been a consultant and discussant for several television productions on the ancient world.

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Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland PDF

Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland PDF
Daily Life of the Ancient Greeks, 2nd EditionBy Robert Garland PDF