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Social Media Marketing: A Strategic Approach
Free Download Social Media Marketing: A Strategic Approach
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About the Author
Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Jive Software, Puppet Labs, and Gates NextGen Open Source Courseware Grant. She has coauthored five textbooks, including the best-selling Internet Research Illustrated. In 2010, she created the first accredited social media marketing certificate in Washington State. She teaches search and social media marketing, as well as other related courses at Spokane Falls Community College. Melissa holds a B.A. in public relations and advertising from Gonzaga University, and an M.B.A. from Willamette University (expected in 2016). She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. Melissa has become a recognized authority on LinkedIn, and a sought-after speaker at conferences, such as InnoTech and ITEXPO. For more information, visit: www.linkedin.com/in/melissasbarker.
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Product details
Paperback: 400 pages
Publisher: Cengage Learning; 2 edition (March 22, 2016)
Language: English
ISBN-10: 1305502752
ISBN-13: 978-1305502758
Product Dimensions:
8.5 x 0.2 x 11 inches
Shipping Weight: 1.5 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#114,781 in Books (See Top 100 in Books)
Read the book for a course on SMM. The editing in the book is functional, but inconsistent at times. There are some chapters that seem to drag on, while others are very well written and concise.
The chapters didn't take long to read, and the book gave a clear explanation of how SMM works.
Arrived swiftly and is exactly what I needed for grad school.
I was required to use this book for a class. It was expensive but I am learning a lot. Prob a good book for any company or person who wants to know about marketing with social media
Good
Great text!
Great textbook! Excellent condition.
It was not the book I was looking for So I wasted my money
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